I just came across a series of awesome articles on the topic of advertising basics for small business. I found them through at link on the Another Girl at Play list that I belong to, which as a side note is a very worthwhile list if you’re looking for the combined resources of a whole heck of a lot of talented, creative, small businessy gals.
The articles are focused on learning the basics of advertising — what is it? how much should I spend on it? what am I going to get out of it — for textile/fashion based small businesses, but having written a couple of chapters on this very topic for our book I can say that the content here can easily be extrapolated to any small business. So if you’ve got questions about the difference between advertising, PR and marketing, how to set ad budgets or even where to start when designing a campaign these articles are a great resource.
