The Boss of You

We got our first review, and it’s a pos­i­tive one! I must admit I have been telling myself I wouldn’t read the reviews, because frankly I’m not sure I have the stom­ach for being cri­tiqued. But appar­ently I can’t resist, after all. Roller coaster of praise and crit­i­cism, here we come! (And hey, Publisher’s Weekly, thank you so much!)

The Boss of You: Every­thing a Woman Needs to Know to Start, Run and Main­tain Her Own Busi­ness
Emira Mears and Lau­ren Bacon. Seal, $15.95 paper (256p) ISBN 978–1-58005–236-8
Female entre­pre­neurs start busi­nesses at twice the rate of their male coun­ter­parts , and in this book they will find a prac­ti­cal com­pendium of every­thing there is to know about launch­ing and sus­tain­ing a small busi­ness. Mears and Bacon empha­size build­ing an indi­vid­u­al­ized busi­ness plan and devel­op­ing a firm foun­da­tion by estab­lish­ing clear goals, frankly eval­u­at­ing your skills and refin­ing answers to the “Big Ques­tions”: what are you really sell­ing? Who is your tar­get audi­ence? How should you best pack­age your business’s pub­lic image? The authors cover the fun­da­men­tals of craft­ing a mis­sion state­ment, devel­op­ing brand­ing, han­dling finances and legal issues, hir­ing good employ­ees and expand­ing your busi­ness with admirable clar­ity, bol­stered by suc­cess sto­ries, help­ful exer­cises and sam­ple bud­gets. Women with dreams of own­ing their own busi­nesses and look­ing for a place to start will find much to aid them—and much to enjoy—in this thought­ful guide.

- Publisher’s Weekly, Week of March 3, 2008