The early reviews keep rolling in… Today’s addition to the good-vibes folder comes courtesy of Booklist, the American Library Association’s book review journal.
The Boss of You: Everything a Woman Needs to Know to Start, Run, and Maintain Her Own Business.
Mears, Emira (Author) and Bacon, Lauren (Author)
May 2008. 256 p. Seal, paperback, $15.95. (9781580052368). 658.1.
Web design partners and strategists and now coauthors Mears and Bacon make sure that the rational side is well-prepared before venturing into a new business, with lots of straightforward talk. Take finances: there’s not only a laundry list of all the money angles to consider but also a sample budget to help a wannabe manufacturer figure out the cost of goods sold. They’ll walk you through a naming session, complete with defining mission, personality, and target audience. And possibly overwhelm you with marketing and business-building ideas, including PR, advertising, collateral, and networking. Sidebars expand in a lively fashion on some of the hottest trends, like blogging and business coaches. Then, there’s the quieter and realistic side, handling “the ease with which we find ourselves sacrificing our own basic needs in the quest to succeed.”
— Barbara Jacobs, Booklist, April 15, 2008