The Boss of You

The early reviews keep rolling in… Today’s addi­tion to the good-vibes folder comes cour­tesy of Book­list, the Amer­i­can Library Association’s book review journal.

The Boss of You: Every­thing a Woman Needs to Know to Start, Run, and Main­tain Her Own Busi­ness.
Mears, Emira (Author) and Bacon, Lau­ren (Author)
May 2008. 256 p. Seal, paper­back, $15.95. (9781580052368). 658.1.

Web design part­ners and strate­gists and now coau­thors Mears and Bacon make sure that the ratio­nal side is well-prepared before ven­tur­ing into a new busi­ness, with lots of straight­for­ward talk. Take finances: there’s not only a laun­dry list of all the money angles to con­sider but also a sam­ple bud­get to help a wannabe man­u­fac­turer fig­ure out the cost of goods sold. They’ll walk you through a nam­ing ses­sion, com­plete with defin­ing mis­sion, per­son­al­ity, and tar­get audi­ence. And pos­si­bly over­whelm you with mar­ket­ing and business-building ideas, includ­ing PR, adver­tis­ing, col­lat­eral, and net­work­ing. Side­bars expand in a lively fash­ion on some of the hottest trends, like blog­ging and busi­ness coaches. Then, there’s the qui­eter and real­is­tic side, han­dling “the ease with which we find our­selves sac­ri­fic­ing our own basic needs in the quest to suc­ceed.”
— Bar­bara Jacobs, Book­list, April 15, 2008