Lauren Bacon and Emira Mears Present

The Boss of You

It's a book. It's a blog. It's a guide to running a business your way

Entries from June 2008

Paid Search Engine Ads vs. Paid SEO

June 30th, 2008 by Emira · 1 Comment

In last week’s Ask the Boss Ladies post, Kim asked what our thoughts on paid Search Engine Ads (like Google AdWords) or Paid SEO (Search Engine Optimization) was the better way to go. Not knowing a tonne about your business Kim, I’m going to try to make this advise pretty general so that it hopefully [...]

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Tags: Business Advice

The Comforting Pragmatist

June 26th, 2008 by Emira · No Comments

We’ve all been in a situation where we’re looking for some thing/service to solve a problem. It might be as simple new cel phone that promises features that will make your life oh-so-much simpler, or a new faster internet connection that will allow you to get things done sooner, or even a new account with [...]

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Tags: Thoughts

Constant Chatter Interviews the Boss Ladies

June 25th, 2008 by Lauren · No Comments

A few weeks back, we had a great chat with Constant Chatter founder Katy Tafoya about The Boss of You, and she has transcribed a good chunk of that conversation over on her blog. She asked us some great questions — such as, “I can see how the ‘elevator speech’ is something you should figure [...]

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Tags: Business Advice · The Boss of You: The Book · Uncategorized

Beardwood & Co.

June 24th, 2008 by Lauren · No Comments

We’ve been wanting for a while now to carve out some time to profile the marvelous women whose wisdom graces the pages of The Boss of You. We interviewed eighteen entrepreneurs whose businesses inspired — and continue to inspire — us, and who had taken the road less traveled in the business world, carving out [...]

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Tags: Boss Ladies We Love · Boss Lady Profiles · The Boss of You: The Book

Ask the Boss Ladies

June 23rd, 2008 by Lauren · 3 Comments

Our Victoria event at Silk Road Tea Co. was a pleasure, and we’re grateful to those who came as well as to Daniela, Silk Road’s co-owner, who made us feel welcome and graciously and efficiently organized seating and tea (both hot and iced) for everyone in attendance. I got a chance to chat with Daniela [...]

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Tags: Business Advice · Events

Article in The Province

June 22nd, 2008 by Emira · No Comments

The Province is one of our daily papers here in Vancouver, and a few weeks ago now we had an interview with their careers writer Wendy Mclellan about the book. The resulting article is here, if you’re interested (for now anyway, I think they hide these things behind a subscriber link after a few days). The [...]

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Tags: Our Story · The Boss of You: The Book

Getting By With a Little Help From Your Friends

June 12th, 2008 by Emira · 1 Comment

A news story about women business owners and their trend towards being more willing to lean on friends and colleagues for advice than their male counterparts came across my news feeds this afternoon. The study was commissioned in Australia and found that “women are much more likely than men to consult other business owners and [...]

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Tags: Thoughts

Running to Stand Still

June 11th, 2008 by Lauren · No Comments

Apologies for the quiet around here… We have the least original entrepreneur’s excuse ever: Work is very, very busy. We’re paying the piper a little bit at the moment, catching up on work we put off while we focused on book  promotions, and now we’re getting close to several deadlines that absolutely need to be [...]

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Tags: Boss Ladies We Love · Business Advice · Events · The Boss of You: The Book

Book Review & Giveaway: Trans-Canada Etsy Team

June 4th, 2008 by Lauren · 4 Comments

One of the fabulous and unexpected benefits of having written this book is the deeply cool, and frequently nontraditional, women’s business groups we’re coming in contact with. A few weeks ago we got an email from Laura Bucci, maker of beautiful handmade things and one of the many people using Etsy to sell her wares. [...]

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Tags: Entrepreneurial Inspiration · Praise for The Boss of You · The Boss of You: The Book

Creative Business Planning

June 4th, 2008 by Emira · 4 Comments

We’ve been questioned by some for writing a business book that dares to suggest that  not everyone needs a business plan. While we in no way advocate going into business without some sort of a plan (afterall, Chapter 2 of the book is titled “Have a Plan”) we believe pretty strongly that until (or until) [...]

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Tags: Resources for Women in Business