Comments on: Paid Search Engine Ads vs. Paid SEO http://www.laurenandemira.com/2008/0630paid-search-engine-ads-vs-paid-seo/ For women who run businesses. Wed, 17 Mar 2010 19:58:04 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: NatalieMac http://www.laurenandemira.com/2008/0630paid-search-engine-ads-vs-paid-seo/comment-page-1/#comment-285 NatalieMac Tue, 08 Jul 2008 20:30:23 +0000 http://laurenandemira.com/?p=213#comment-285 Great advice. I freelance to create web sites for individuals and small businesses, and it always saddens me to see them waste precious resources on poorly planned SEO and advertising ventures. Black hat SEO companies abound, and the lengths of their unscrupulous behavior are really too much to be believed - including outright lying to these small business clients who broke the bank to pay for SEO services for their site and ended up being black listed from the top search engines. Google Ads can be tricky too - remember, Google makes their money no matter how effective your Google Ad campaign is, so helping you create an effective ad campaign isn't necessarily their first priority. I had a client drop $500 on a Google Ad campaign that netted her *one* $35 sale. As with SEO, there are ad campaign management companies you can hire to help you create an effective campaign. But again, you have to be very careful and research the company thoroughly before hiring them. Otherwise they can just waste your money without providing any results for you. Basic SEO can be handled by your web developer/designer. A lot of the same principles that make your web site standards-compliant and accessible are also ideal for boosting your search engine ranking. Great advice. I freelance to create web sites for individuals and small businesses, and it always saddens me to see them waste precious resources on poorly planned SEO and advertising ventures. Black hat SEO companies abound, and the lengths of their unscrupulous behavior are really too much to be believed — including outright lying to these small business clients who broke the bank to pay for SEO services for their site and ended up being black listed from the top search engines.

Google Ads can be tricky too — remember, Google makes their money no matter how effective your Google Ad campaign is, so helping you create an effective ad campaign isn’t necessarily their first priority. I had a client drop $500 on a Google Ad campaign that netted her *one* $35 sale. As with SEO, there are ad campaign management companies you can hire to help you create an effective campaign. But again, you have to be very careful and research the company thoroughly before hiring them. Otherwise they can just waste your money without providing any results for you.

Basic SEO can be handled by your web developer/designer. A lot of the same principles that make your web site standards-compliant and accessible are also ideal for boosting your search engine ranking.

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