Yesterday I posted about one of the fabulous women we featured in our book, and today I want to talk about two more: Madeleine and Suzanne from Lunapads, makers of alternative menstrual products, wildly inspiring businesswomen, and dear friends of ours. Their most recent venture is producing a booklet for teens about menstruation, called “Happier Periods, Naturally!” — it’s a very cool little publication that they’ve put out in print and PDF formats, discussing periods from an educational, relaxed, friendly, and environmentally-conscious standpoint.
I can’t think of anyone better equipped to introduce young women to their menstrual cycles in a down-to-earth, approachable way than these two, and the all-star cast of contributors (Emira among them) who helped create the booklet.
Of course, there’s a business-savvy aspect to the booklet — it does talk about Lunapads products, but not in a gacky way where it’s one product placement after another. They make sure to keep it mostly branding-free and focused on education and (overused word alert!) empowerment; but the bottom line is that the better informed women are about their options, the more likely they are to be open to the idea of alternative menstrual products. After all, it’s hard not to give them some serious thought once you learn that over 12 billion pads and 7 million tampons are being dumped in landfills every year.
The Lunapads teen booklet is a great example of sharing your knowledge with your prospective customers to bring them into the fold with an ultra-soft sell. They’re taking the opposite tactic to what the big tampon & pad manufacturers have done in the past, preying on teen girls’ insecurity and menstrual taboos to convince them that bleached equals “sanitary” and so on. I hope they’re able to distribute the booklet far and wide; wouldn’t it be great to see this kind of thing in high school health classes?