Forgive the slight tangent from regular business talk here while I share a truly awesome video with you. As a fellow author and a big ol’fan of Babycakes in NY I could not resist sharing this:
How great was that? BabyCakes Book of Recipes comes out in May (but you can pre-order now and don’t forget to pick up another copy of The Boss of You while you’re there). Honestly, as fellow author, getting that first box of books before they hit shelves feels exactly like that (or it did for me).
Posting about Babycakes’ new book isn’t a total tangent really as it is a truly fabulous and inspiring women owned business; one that Lauren and I sought out during our book tour stop in NY last May. We had heard the rumours of delicious glutten free (and vegan) bakery deliciousness from afar and those cupcakes (and the apple bread!) lived up to the hype. And, as we sat in the darling window at the front of the shop letting our NY weary feet have a bit of a rest, we made note of a very darling little retro-styled sign in the shop which read “We can’t please everyone all the time,” a great lesson for all small business owners. We found it a particularly touching message for a shop that goes out of its way to please the hard to please bakery market (vegans, fans of natural sweeteners over processed sugar, those with gluten allergies, etc), but still loved it as a message to literally put up on the wall of your business. As we touched on in our book, you really can’t please everyone all the time without making yourself crazy and sometimes actually endangering your business and its bottom line. Specializing in what you rock at — in the case of Babycakes that’s gluten free, vegan, and delicious baking (plus rocking out) — and what you want to be known for and managing your customers expectations about what you’re going to deliver will not only help you sleep better at night, they’ll help you ensure that you have happy clients.