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What’s the best way to pass the passion you have for your business on to your clients/customers

July 18th, 2011 by Emira · 2 Comments

Over the rest of July, I’ll be answering some questions that were raised during our Small + Successful webinar we ran last month with GoToWebinar. We had several excellent questions, but sadly ran out of time to address them all. You can see the previous Q & A about bad reviews here.

I really loved this question, in part because I have never been asked it in this way, but also because having a passion for your business is one of the key values that unites a lot of entrepreneurs, especially in the world of small business and the practice of passing that love on to your clients and customers in a very deliberate way is one I can definitely get behind. Afterall, we all know that there’s a positive energy that builds and magnifies when people bring their passion to a situation.

So, how to do that? I can think of a bunch of examples, all of which start with being as explicit and open about your passion as is professional in all your interactions with your clients or customers. Specifically:

  • Don’t be afraid to be passionate or opinionated in blog posts, professional tweets or in other professional social media presences that you maintain;
  • Feel free to use everyday business interactions like invoices to share a bit of information or love with you clients, we’ve altered the traditional “message” window in Quickbooks to have messages like “Thank you so much for your business, we adore you so” and other similarly affectionate and honest messages;
  • If it suits you and your business: do some public speaking about your profession/art/craft/skill wherein you talk about what makes you love the work you do and the people you do it for, Lauren did a great talk about being curious for a living at our local Pecha Kucha night, which you can see here;
  • Start (or maintain) a newsletter for your clients/customers in which you update them on new happenings in your business while also sharing the pieces of work you’re most excited about.

In short: don’t be afraid to be explicit about your love for what you do, as long as you don’t go the full distance to creepy and are in fact walking that line between professionalism and all-out fan-girl love for what you do, customers will feed off the energy you bring to your business interactions.

Lauren and I are huge fans of our clients, and not just because they pay our bills. We truly, honestly really do love our clients and consider ourselves insanely lucky to get to work with some talented and amazing people who are helping to make the world a better place. Plus, a bunch of them are just downright awesome, kind, insanely funny people. We once received a Fedex’d box of homemade cookies (gingersnaps, my favourite) from a client, seriously these people are awesome. But, the question at hand was


Whenever you communicate with your clients — email, invoices, receipts etc. try to infuse that communication — and tell them you love them. We have a “we love our clients” party to celebrate and connect with our clients.

Tags: Business Advice

2 responses so far ↓

  • 1 Mary // Aug 11, 2011 at 11:25 am

    great advice thank you Hope to use it in the future in my new business Peace

  • 2 Zsa Zsa // Sep 14, 2011 at 6:13 am

    This is so true — “customers will feed off the energy you bring to your business interactions”. I really like your “we love our clients” party idea. Of course, we can all show that everyday through the little things we do online and offline. :)